A crisis is a defining moment for an organization. The way a company manages an adverse event—particularly in the current economic environment—can severely threaten or greatly enhance its operations, investor confidence, customer loyalty, employee morale, and community standing—essentially its reputation. Preparing for a crisis is not a luxury; it is a necessity. The odds are high that your organization will suffer a disaster or crisis at some point. You cannot say you weren't ready; today's extreme public and government scrutiny demand that you should have been prepared.
This presentation will discuss the importance of these critical objectives as well as how an organization can prepare for a crisis and how to respond when one occurs.